Sunday, November 16, 2008

Alzheimer's Assocation Finds Social Media Campaign Success and the Alzheimer's Association posted a press release on recently that brings to light how their social media campaign and how it has been successful.

The website and the Alzheimer's Association teamed together to take this social media risk with the Purple Ribbon Campaign, which allows users to post a purple ribbon on their blog, website, etc. to help expose and spread awareness about Alzheimer's. The ribbon was posted on over 1,000 blogs and websites during a period of only 7 weeks.

While other organizations have used similar tactics, I liked the idea that the user could personalize a message written on the ribbon. The person could put a family member's name who has suffered Alzheimers or "For Mom", which I thought was a really neat touch. contributed 10 dollars for every ribbon that was posted, which put the total at over 10,000 dollars. I think this is a perfect example of a successful social media campaign and a similar idea could be adapted for a number of organizations and companies.

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