As a new part of CBS Interactive, the network is adding social lounges to their online program that allows users to watch full episodes of CBS network television shows. These "social viewing rooms" will allow online users to chat about shows while they are watching them.
This is a great example of how CBS is moving into the WEB 2.0 world in which users have the ability to interact, as opposed to the "read-only" WEB 1.0. The website allows users to join groups based on the shows that they watch, and then chat and discuss the show with people who share the same interest. The program is also offering these social viewing rooms for old series that had a sort of cult following, like Melrose Place.
http://www.cbs.com/socialroom/
I think that CBS is taking a positive step in creating a more interactive experience for users. Watching television shows online has become increasingly prevalent, and creating a social lounge where people can share their opinions is a great way for CBS to get feedback, and the writers of the shows can also use this to see what viewers think of show content and what direction they should take the show next.
Hopefully the response to this new option will be positive, the only problem I can foresee is people wanting to concentrate more on watching the show than chatting about it, but CBS is taking the right steps in jumping on the Web 2.0 bandwagon.
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