Saturday, October 11, 2008
Mathew Shepard Foundation Uses Social Media to Promote their Campaign to Erase Hate
As the 10 year anniversary of college student Mathew Shephard's death approaches, who was killed as a result of a gay hate crime, the Matthew Shepard Foundations is calling for people to join their Campaign to Erase Hate.
"This campaign provides tools on how to spread the message of “erasing hate” by using innovative technology, viral marketing, personal relationships and the power of “personal voice” to create social change," according to the Foundation's website.
I think that the Campaign is moving in the right direction in utilizing social media to spread the word and engage users. Through a sign-up page on the website, users are able to create their own page to support the campaign, which allows for a number of unique possibilities. In doing this, the Foundation is able to start a conversation among those who have strong feelings towards this issue and maybe even engage users that weren't initially aware, but want to take part in the Campaign. This is a great way to raise awareness because people can get information from other people just like them that are passionate about the issue rather than relying on only information published on the webpage.
I think the most important thing that the Campaign advocates is the power of "personal voice," which is definitely true in the social media world.