Sunday, September 28, 2008
Another CEO Blogger: Bill Marriott
After discussing CEO bloggers last class, I decided to do a little search for other CEOs of large companies that are blogging. One that I encountered was the CEO of the Marriott hotels, Bill Marriott.
While the blog seems a little bit on the formal side, it seems very helpful to customers and organized. In my opinion a hotel is a good candidate for a blog because you can get customer feedback on their experiences at the hotel easily, but this idea could have its downside. Negative comments from customers could be seen by potential guests and stray them away from staying at the hotel. But, that aside, hotel companies are very big on customer service, or they should be, and a blog is one good way to get information out on new resorts, new amenities, or apologies for recent issues or problems at the hotel.
Bill Marriott has recently used the blog to inform people of a tragedy that occurred in the Islamabad Marriott Hotel in Pakistan when a car bomb killed or injured many Marriott employees and destroyed the front of the building.
Overall, I think that he is an effective CEO blogger, when I looked back at his first post he seemed very honest about the fact that he didn't know much about blogging, but he was going to give it a shot, and honesty is always a good way to start a successful blog.