Saturday, September 27, 2008

David Blaine Dive of Death: Good PR or Bad PR?

So, this past week David Blaine, the magician/dare devil/stuntman completed his new dangerous escapade by hanging upside down above Central Park for 60 hours. ABC aired the event in a special called "David Blaine: Dive of Death." Unfortunately, this new stunt might have hurt him more than helped him. The ABC trailer for the event seems to have been a little misleading.

Apparently, he took a break from hanging upside down about every hour to go to the restroom, drink some water, and have his vitals checked by a physician. Now can you see why maybe the trailer was misleading?

In my opinion, this new stunt was a PR effort to get his name and his image back out there since Criss Angel, a fellow magician, has gained popularity recently, but unfortunately this stunt did the opposite. While I am sure the stunt was still very dangerous and grueling, it seems kind of uneventful when you go to see him hanging upside down, but instead you find him relaxing and having some water for about 20 minutes. I think that he is a very talented performer, and I hate to admit that I am easily drawn in to his magic and stunts, but I think that the public's upset and negativity towards the stunt could have been avoided if it were presented more honestly and straight-forward.

1 comment:

Ashley said...

He later claimed in an interview that the plan was to dive and be swept away by a group of balloons but that the wind changed and so his dive was ruined.

It's sort of like Oscar Wilde said, "There is only one thing worse than being talked about, and that is not being talked about." His stunt failed, but the world is talking about him and that is essentially the goal of PR.