On September 4th, Microsoft launched a new ad campaign starring none other than Seinfeld and Bill Gates. The advertisement is what seems to be part of a larger PR effort to change the face of Microsoft as we know it. In recent years the PC has increasingly lost popularity as Macs are the new computer of choice and have dominated the advertising world.
The commercial utilizes that classic Seinfeld humor, which can almost be read as having nothing to do with anything. It takes place in a Shoe Circus store as Seinfeld helps Bill Gates find shoes and later hints at the idea of Microsoft changing and developing something new and exciting. This seems to be an effort to change people's perceptions of Microsoft with a hip new commercial that applies dry humor as well as a promise for improvements.
This could also be in response to the far from warm response to the recently launched, Windows Vista, which did not have quite the success expected. This commercial would be then offering a promise of new innovations to those who were unhappy with Windows Vista.
My question is whether this ad is an attempt to make Microsoft hip like Mac and popular with young people because of the humorous commercial, or whether it is changing its target to an older group. As a PC owner myself, in an environment in which most of my friends my age own Macs, I felt that it was refreshing to see a PC advertisement, but I'm not too sure what it is getting at. Maybe its randomness is what made it so memorable...