Since the Microsoft commercials starring Seinfeld and Bill Gates began to air, they have received mixed reviews by the public. The most common response seems to be just confusion while others either love them or hate them. Recently I have noticed that Microsoft seems to be running less of the Seinfeld commercials and more of the "Mojave Experiment" commericial.
This commercial was definitely a public relations strategy and a crisis response to the overwhelming negative viewpoint of Windows Vista. The question is whether this commercial is more effective than the humorous strategy of the Seinfeld commercials. It seems to me that the Mojave Experiment would be interpreted as more real and effortless, while the message of the Seinfeld commercials seems to be unclear. If they are trying to change the public's image of Window's Vista then the Mojave Experiment might be more successful.
The Mojave Experiment is also a more effective PR response to the Mac ads that have poked fun of Windows Vista multiple times. Such as this one...
The only questionable thing about the commercial is that it could have been a set-up by Microsoft, but I think that it is an appropriate response to the negative publicity that the new program has received. I also think that it was a good choice because they did not respond to the Mac ads by bashing Macs, they just tried to show that the product has been misunderstood and misrepresented, and it could be worth a try.